Online Marketing Blog

Thinking of starting up a blog?

Here's the 411 on how to get your blog on! Blog writing is a fundamental key in gaining higher visibility and rankings among the world wide web. Not only does blog writing generate a following among readers, it also positions your company as an industry leader, the go-to place for information pertaining to your industry. Gone are the days where "keywords" are the most important factor in gaining search engine visibility, now its all about content, relevant content. To become an industry leader you first have to understand that your blog posts should not just be about what your company is [...]

5 Simple Steps to Writing a Kick-Ass Blog!

A blog is in essence a type of online “journal” — and an interactive one at that. You can create a blog about practically anything under the sun, from diets and fitness to music and TV to scholarly subjects such as history and literature. Blogs also serve a variety of purposes — some are for those who simply want to remain “in the know” about a particular subject, while others are part of business sites; customers can come here to find out what others think about a product that they wish to buy or to share information about their experiences with [...]

Six Ways To Get More Inbound Links!

Knowing value of inbound links and how they help your site rank higher in search engines is critical in developing a better online marketing strategy. Inbound links can really give your site a boost but how do you get them? Is there some secret formula? Not exactly. There are many ways to get more inbound links, but here are six of the most practical ways: 1) Do a Guest Blog. Find a blog site you like, one that relates to your industry, of course. Study it and see what kinds of topics they cover. Then contact the blogger to ask if [...]

Common Web Site Security Issues With WordPress

Web site security issues with WordPress have become a known problem as a vast majority of WordPress sites and blogs are extremely vulnerable to various forms of cyber-attacks. This fact is especially troubling since over 172 million websites worldwide is now powered by the WordPress content management system. Some IT security experts report that over 70% of sites hosted on this platform have some vulnerabilities, increasing the chances of information theft or the planting of malware on the given site. A few of the most common security problems include SQL injection, easy access to sensitive backend files and administrator accounts that can be hacked too easily.

5 Marketing Myths That Could Hurt Your Sales

Success requires an open mind and the ability to evolve. If your business has been successful for many years but has started to plateau, you may be guilty of falling for these myths that can actually hold you back: 1) My business isn’t the kind that can benefit from a blog. Let’s say you own a carpet cleaning business. You can’t imagine doing a bi-weekly blog about cleaning carpets that will be interesting. But wait! Before you start a blog, think about the kinds of things that may interest potential customers. If they’ve searched for “carpet cleaning methods” or “carpet cleaners [...]

Make Your Marketing Smarter: 4 Content Strategies that Equal Success

When you think of your website and blog, realize that your content isn’t a bunch of clever-sounding words slapped on a page. A lot of thought and careful strategizing has to go into what you say. Here are four guidelines for a content strategy that will give you an edge over the competition: 1. Know your customers. Who is most likely to purchase from you? If you can answer this question in-depth, then you’re already on your way. A study found that 80% of companies don’t research beyond basic demographics—age, marital or family status. This is where your research can really [...]

Anatomy of a Blog

5 Things to Remember When Writing Winning Blog Posts Of course, we recommend having professionals write your blogs so you can focus on growing your business. However, if you do decide to go it alone or do one guest post now and then, here are a few tips to make your blogs brilliant, with a focus on content. 1. Make it SEO-friendly. Nowadays, it’s not okay to keep repeating key words to help you rank higher in search engines. Google is too smart for that. What’s most important is writing copy that flows naturally, organically, and at the same time includes [...]

How to Increase Customer Loyalty

4 Ways to Become a Beloved Brand If you do your homework, you know that the brands that succeed do more than watch the bottom line. Increasing customer loyalty is the best way to increase your sales. You want your target audience to return and recommend you to everyone they know. How do you generate that kind of loyalty? Again, this is a strategy that requires some patience. But if done well, you could help your business rise to the top. 1.Give them news they can USE. A potential customer is always asking, “What’s in it for me?” After all, why [...]

Generating Blog Ideas, 6 Ways to Make Them Stay

You understand the importance of doing a weekly or bi-weekly blog for your business, but you’re concerned that you wouldn’t be able to come up with enough ideas. First of all, you can simply work with an experienced web developer like Your Page Today, where a constant stream of blog content is provided, and you’re able to give input, as much or as little as you like. If, however, you want to do your own blog content, there are many ways to generate ideas. Here are just a few creative and effective ways to come up with blog topics that will [...]

The Art of Mastering Great Online Content

The Best Guidelines for Engaging an Audience Is your online content a hit or a miss? Remember, content should be natural, conversational. The real art is managing the SEO essentials to get your content noticed in search engines, while writing to engage a reader. If you can’t hire professionals who do this every day, then follow our guidelines to help you succeed in this area. Know the difference between “inbound” and “content” marketing. Inbound marketing is all about being found on search engines and in social media for you ideal keywords while reaching your ideal target audience. Strategically placed content on [...]