Your website may very well be the first interaction that consumers have with your business. That means operating a poorly designed website, or one that fails to function smoothly will drive that potential customer directly to your competitors websites. In fact, 94% of consumers do not trust companies that have outdated websites. In essence, if you are neglecting your website it shows that you may also neglect your customers as well. In addition, 75% of your potential customers determine your organization’s credibility through your website. As you can clearly see, it is incredibly important to put your best foot forward regarding how people view your website.
Your website is a direct reflection of how your customers and potential customers see your business. You need to keep in mind that there are a plethora of competitors out there with updated websites. That means your website design must make your business stand out from the crowd. It all starts by having an incredible design that will create a lasting impression on your potential customers. The bottom line is that a good first impression means everything in the business world. This holds especially true with your website. That is why you should never leave your website design up to chance.
Always consult with a professional website design company that has the knowledge and experience to know exactly what your website needs to make a great first impression, and a lasting impression that will keep customers coming back. For example, a true professional will always utilize the highest quality images because they are one of the most important visual aspects of your website. Unfortunately, a great deal of inexperienced website design companies utilize the same exact standard photos that other websites in your industry are using.
Your website designer should only use pictures that are unique. That way it will drive home the business concept that you are conveying on your website. Another important aspect that a highly experienced website design company will utilize is compelling and unique copy that not only makes your website stand out, but will also help drive in traffic from your ideal leads. The vast majority of websites out there have run of the mill copy that does not convey the attention that is needed to truly sell the reader on the business, service or product. The entire job or point of having a website is to convert the potential customer that is visiting it from a lead to a sale.
A top-quality website design team will not only ensure that your headlines will stand out by providing compelling copy, they will also make certain that the boy text completely supports the headlines.
Your Page Today specializes in custom web site design, custom web site development, search engine optimization, monthly or weekly blog writing services, content management solutions and ongoing maintenance and support. Our company began its journey as an owner operated web development company in 2001. Back when websites were just that; web pages. With well over 18 years of hands on experience in the world of website design and development, we have the expertise to not only get your website up and running, but get it visible to those ideal prospects who ARE your target audience.