Do you remember when you got your first bicycle? It was shiny and new and by far your most prized possession. You probably did whatever you could in order to take care of it. That included washing it on a regular basis, making sure that the tires were full of air, and keeping the bolts tight. Just like your first bicycle, your website also requires a bit of maintenance in order to ensure that it looks good and of course works properly. In fact, a monthly maintenance plan will go a long way in keeping your website safe and sound. Once your website is up and running, you need to keep it secure with regular updates.
At this point, you may be asking yourself why? First and foremost, it’s based on security. The bottom line is that keeping both the code and software updated on a website makes it far more secure. In essence, it protects you and your visitors. Speaking of visitors, monthly website maintenance is also good for customer or client retention. Think about it this way. When you keep the content on your website updated and have no broken links it keeps customers or clients far more engaged. The more engaged they are, the higher the odds are that they will purchase your products and or services.
However, if you fail to engage your target audience, they will quickly leave your website and go directly to your competitors’ websites. If your competitors’ websites are maintained better than yours, your potential customers or clients will buy from them instead of buying from you. In essence, your website is never considered to be completed. You need to update it with fresh content on a constant and consistent basis. Otherwise, you won’t engage or grow your business. The vast majority of websites in the current day and age utilize complex software applications that need to be kept updated for both security and performance reasons.
This holds particularly true for websites that are created on the WordPress platform, which is the vast majority of websites. There is typically one or more official WordPress updates each month. That means you need to update your core software and any plugins and themes on a regular basis. If that sounds like it’s beyond your capabilities or is simply too much to handle, we have good news for you. Your Page Today, LLC can take care of all of your website maintenance for you. A website maintenance plan goes a long way in keeping your site safe and sound.
Please contact us today for more information. We look forward to helping you. Your Page Today LLC specializes in custom website design, custom website development, search engine optimization, monthly or weekly blog writing services, content management solutions and ongoing maintenance and support such as website security and data backups. Our company began its journey as an owner operated web Development Company in 2001.
Back when websites were just that; web pages. With well over 18 years of hands-on experience in the world of website design and development, we have the expertise to not only get your website up and running, but get it visible to those ideal prospects who ARE your target audience.