Did you know that if you have a small business website that was built on outdated technology it is actually costing your company revenue? In essence, an outdated cms (content management system) platform can harm your ability to grow as a business. This is due to the fact that it turns away potential employees, current clients, potential clients, and also makes it incredibly difficult for your website to be found on the Internet. An outdated cms platform is also a HUGE security risk! Remember, hackers have nothing better to do with their time than to make your life miserable, IF they can find a way in, they WILL! Out dated platforms are highly insecure and vulnerable …you may as well leave the front door of your office wide open! You may feel as if you don’t need to upgrade that old technology because your website was redesigned a few years ago, or the vast majority of your business comes from referrals so why bother.
However, the more outdated your website technology becomes, the more it will start negatively affecting your profits. It should certainly come as no surprise that the way that people obtain information has changed a great deal in recent years. This is due to the fact that the vast majority of people rely on the Internet in order to conduct research and make their buying decisions. This holds true for business purchases and personal purchases. That means both your online presence and website are crucial to the overall success of your business as technology advances.
In essence, your company could be earning more money than you may think by updating your website’s technology. First and foremost, your small business website could be costing you boat loads of money because it simply cannot be found. So are you actually losing revenue due to a lack of search engine visibility. Search Engine Optimization or SEO for short is an all-inclusive phrase for a host of optimization strategies that help your small business website rank better in the major search engines such as Google.
The bottom line is that without SEO your website will not rank high or even rank at all. When your website is built on older technology and is considered to be out of date, it will negatively affect your SEO efforts. Especially if your website is just sitting there without having new or relevant content added often. The older the platform the more difficult SEO becomes. At some point your old and outdated website platform makes SEO impossible. However, before that occurs your website will slow down, may not be mobile friendly, and becomes far easier to hack by cyber thieves. In addition, it will no longer have the ability to support newer software or updated browser technology and eventually your site will simply stop working altogether.
That means your email system may not work in conjunction with your website, or your website suffers from constant and consistent crashing issues. You need to keep in mind that every second your website is down means your business is losing revenue.
Your Page Today specializes in custom web site design and development with the latest and greatest cms technology as well as ongoing maintenance and support. Our company began its journey as an owner operated web Development Company in 2001. Back when websites were just that; web pages. With well over 18 years of hands on experience in the world of website design and development, we have the expertise to not only get your website up and running, but get it visible to those ideal prospects who ARE your target audience.
If you need help with updating your small business website in order to work with today’s technology please contact us today to review our vast array of programs. We look forward to working with you.