A great deal of small business owners are curious if they need a website if they already have a presence on social media? Perhaps you have a Facebook Page or Linked In profile for your business? Maybe there are a bunch of reviews of your company on other websites. Is that enough to produce interest that turns into actual sales? Typically speaking, the answer is no. This is due to the fact that social media pages and profiles are meant to help drive traffic to your business website so that potential customers can research your products or services even further.
In addition, the social media channels own your pages and profiles on their websites. That means you really don’t have much if any control over them. They can literally change the rules on you whenever they want. On the other hand a business website is all yours. You own it. That means you have 100% control over it. You control each and every piece of content that appears on your website. You control how your website looks, and how it makes people feel about your story and your business.
The bottom line is that you make the rules and don’t need to follow the rules as dictated by the social media channels. You went into business in order to be able to make decisions for yourself. Your own website will help you accomplish that. In addition, social media platforms can fall out of favor with people rather quickly. That means you shouldn’t count on any one specific social media platform to act as your website. If it becomes unpopular your company will look like it’s in the dark ages.
For example, if you use a Myspace page to replace your company website, potential customers may be under the impression that you are stuck in 2005. With a business website, it simply doesn’t matter what social media sites are popular at the time. Your website will always be available in the same place. A business website makes your company look far more trustworthy and credible. In fact, 75% of consumers will measure your reliability based on how your website appears.
That means that people may find out about your business on social media, but the vast majority will end up on your website before purchasing your products or services. If you don’t have a website to click on, you will most likely lose those potential customers. Last but certainly not least, a search engine optimized website is significantly more affordable than advertising on social media platforms. That means customers will find you, purchase your products or services, and you’ll save money.
Your Page Today specializes in custom web site design, custom web site development, search engine optimization, monthly or weekly blog writing services, content management solutions and ongoing maintenance and support. Our company began its journey as an owner operated web development company in 2001. Back when websites were just that; web pages. With well over 18 years of hands on experience in the world of website design and development, we have the expertise to not only get your website up and running, but get it visible to those ideal prospects who ARE your target audience.