4 Ways to Become a Beloved Brand If you do your homework, you know that the brands that succeed do more than watch the bottom line. Increasing customer loyalty is the best way to increase your sales. You want your target audience to return and recommend you to everyone they know. How do you generate that kind of loyalty? Again, this is a strategy that requires some patience. But if done well, you could help your business rise to the top. 1.Give them news they can USE. A potential customer is always asking, “What’s in it for me?” After all, why [...]
The Best Guidelines for Engaging an Audience Is your online content a hit or a miss? Remember, content should be natural, conversational. The real art is managing the SEO essentials to get your content noticed in search engines, while writing to engage a reader. If you can’t hire professionals who do this every day, then follow our guidelines to help you succeed in this area. Know the difference between “inbound” and “content” marketing. Inbound marketing is all about being found on search engines and in social media for you ideal keywords while reaching your ideal target audience. Strategically placed content on [...]
Use the Internet to increase your audience AND your sales Whether you write books, play in a band, sell your art at craft shows, you can harness the power of the web to build your brand, increase your following and ultimately increase your revenue. Who says you have to be a starving artist? First, it’s worth the investment up-front to have a polished, professional website, which is an extension of your brand. Don’t rely on word-of-mouth and business cards only to get the job done. You have to take the next step. Web developers like Your Page Today are dedicated to [...]
Google is there for you whenever you have a question or even a need. In fact, most people around the world count on this incredibly popular search engine when they are trying to look for just about anything that you can imagine. That means that if you want consumers to find your website, it needs to actually show up on Google. That being stated, it is a lot easier said than done. The good news is that one of the best and most cost effective things that you can do to vastly improve your chances of ranking higher in the search [...]
Just as offline marketing has trends that it follows so does the online marketing community. One of the most important aspects of online marketing is content, this dominating factor is carrying forward in 2019 and beyond. This blog post will cover the top marketing trends that will dominate the internet this coming year and what ones you should be focused on utilizing. Social Media More than just a sharing platform, social media is quickly becoming a publishing platform. Sharing on various social media platforms is the most common way for businesses to distribute and promote content and products. But platforms like [...]
We have all had the same experience when it comes to finding out specific needs on the internet. We sit for minutes that seem like hours rattling our brains on the best way to describe what we are looking for. This is what happens to your target audience or consumer. You as a business need to find a better way to direct traffic to your website.
Let the snow fall not your rankings! It's no surprise that when the cooler months come most businesses drastically slow down if not stop their marketing efforts all together. Thinking that they will save on marketing costs in the long run but little do they know they are actually hurting their search engine rankings and helping their competition. How Inbound Marketing Works: Inbound marketing works by attracting your ideal traffic/ clientele to your website and your brand. Some inbound marketing strategies include social media marketing, blog and content marketing and all are central focused on keyword strategy. The goal of inbound [...]