Search Engine Optimization

How to get the most out of your marketing when the leaves start falling

Let the leaves fall not your rankings It's no surprise that when the cooler months come most businesses drastically slow down if not stop their marketing efforts all together. Thinking that they will save on marketing costs in the long run but little do they know they are actually hurting their search engine rankings and helping their competition. How Inbound [...]

2018-11-13T07:40:39+00:00November 9th, 2018|

Top Marketing Trends That Will Dominate 2018

Just as offline marketing has trends that it follows so does the online marketing community. One of the most important aspects of online marketing is content, this dominating factor is carrying forward in 2018 and beyond. This blog post will cover the top marketing trends that will dominate the internet this coming year and what ones you should be focused [...]

2017-10-28T08:55:52+00:00October 25th, 2017|

Blogging Vs. Podcasting

To Podcast or Not To Podcast—What’s Best for Your Brand Lately there’s more and more buzz about podcasting. Since 2013, there’s been a 75% increase in the number of listeners to podcasts—64% of them are heard on smartphones or tablets. The reason for the increase is partially due to these devices, because now people don’t have to sit in front [...]

2016-07-13T18:04:54+00:00July 13th, 2016|

How to Build a Winning Web Marketing Strategy

5 Ways to Online Success! About two years ago, Forbes predicted the following top trends would dominate the Internet landscape by now. Take a look, and see that these have stood the test of time: websites e-newsletters social media videos articles on other websites As you can see, all of these play a vital role in your overall marketing strategy. [...]

2016-05-16T13:10:28+00:00May 16th, 2016|

How to Build a Following Online

Use the Internet to increase your audience AND your sales Whether you write books, play in a band, sell your art at craft shows, you can harness the power of the web to build your brand and ultimately increase your revenue. Who says you have to be a starving artist? First, it’s worth the investment up-front to have a polished, [...]

2016-04-15T07:53:07+00:00March 25th, 2016|

Should YOU Outsource Your Online Marketing?

Every minute you’re losing customers. Online marketing is an essential part of your business. If you’re not outsourcing, chances are you’re trying a do-it-yourself approach with a website template. And while you’re busy working on your business, you’re missing online customers every day. The question is: Should you try to do it all yourself or outsource to marketing professionals? To [...]

2016-02-15T09:56:30+00:00February 15th, 2016|

The Art of Mastering Great Online Content

The Best Guidelines for Engaging an Audience Is your online content a hit or a miss? Remember, content should be natural, conversational. The real art is managing the SEO essentials to get your content noticed in search engines, while writing to engage a reader. If you can’t hire professionals who do this every day, then follow our guidelines to help [...]

2016-02-08T16:11:54+00:00February 8th, 2016|

How to Increase Customer Loyalty

4 Ways to Become a Beloved Brand If you do your homework, you know that the brands that succeed do more than watch the bottom line. Increasing customer loyalty is the best way to increase sales. You want your target audience to return and recommend you to everyone they know. How do you generate that kind of loyalty? Again, this [...]

2016-02-01T10:39:03+00:00February 1st, 2016|

What Social Media IS and What it ISN’T

How to Use Social Media Effectively The best way to understand social media is to first understand what it ISN’T. Social media is NOT for self-promotion. It IS for interacting with your customers and piquing their interest. It’s also an excellent vehicle to address their concerns. You don’t want to be one of those companies that hammer people to death [...]

2016-01-25T11:29:05+00:00January 25th, 2016|

The Top 7 Web Marketing Trends in 2016

A new year means new opportunities to grow your business. It’s a new year, which means you’ll want to know the latest trends that could impact your web marketing efforts. 1. Videos With Google’s ownership of YouTube, it’s not surprising that we’re seeing more video ads and visual content than ever. Google was behind Yahoo! and Bing in including video-based [...]

2016-01-22T14:23:33+00:00January 22nd, 2016|