You understand the importance of doing a weekly or bi-weekly blog for your business, but you’re concerned that you wouldn’t be able to come up with enough ideas. First of all, you can simply work with an experienced web developer like Your Page Today, where a constant stream of blog content is provided, and you’re able to give input, as much or as little as you like. If, however, you want to do your own blog content, there are many ways to generate ideas. Here are just a few creative and effective ways to come up with blog topics that will [...]
The Best Guidelines for Engaging an Audience Is your online content a hit or a miss? Remember, content should be natural, conversational. The real art is managing the SEO essentials to get your content noticed in search engines, while writing to engage a reader. If you can’t hire professionals who do this every day, then follow our guidelines to help you succeed in this area. Know the difference between “inbound” and “content” marketing. Inbound marketing is all about being found on search engines and in social media for you ideal keywords while reaching your ideal target audience. Strategically placed content on [...]
Use the Internet to increase your audience AND your sales Whether you write books, play in a band, sell your art at craft shows, you can harness the power of the web to build your brand, increase your following and ultimately increase your revenue. Who says you have to be a starving artist? First, it’s worth the investment up-front to have a polished, professional website, which is an extension of your brand. Don’t rely on word-of-mouth and business cards only to get the job done. You have to take the next step. Web developers like Your Page Today are dedicated to [...]
Google is there for you whenever you have a question or even a need. In fact, most people around the world count on this incredibly popular search engine when they are trying to look for just about anything that you can imagine. That means that if you want consumers to find your website, it needs to actually show up on Google. That being stated, it is a lot easier said than done. The good news is that one of the best and most cost effective things that you can do to vastly improve your chances of ranking higher in the search [...]
How Your Blog Can Make You More Successful What is a blog? Think of a blog like an editorial column written either by you or a ghost writer for you, that shares your perspective on aspects of your industry and/or reveals your personality. It’s frequently updated, so that visitors will want to return AND so search engines will give you a high ranking. Fresh, relevant content is one of the keys to ranking high on Google and other searches, and your blog can provide this. What your blog can do for you. For a company, a blog is a way to [...]
We have all had the same experience when it comes to finding out specific needs on the internet. We sit for minutes that seem like hours rattling our brains on the best way to describe what we are looking for. This is what happens to your target audience or consumer. You as a business need to find a better way to direct traffic to your website.
Let the snow fall not your rankings! It's no surprise that when the cooler months come most businesses drastically slow down if not stop their marketing efforts all together. Thinking that they will save on marketing costs in the long run but little do they know they are actually hurting their search engine rankings and helping their competition. How Inbound Marketing Works: Inbound marketing works by attracting your ideal traffic/ clientele to your website and your brand. Some inbound marketing strategies include social media marketing, blog and content marketing and all are central focused on keyword strategy. The goal of inbound [...]