In these uncertain times, many business owners are scared of what the future will hold. While it’s impossible to know the full impact of COVID-19 on different types of businesses, there are some steps you can take to help make sure your company continues to succeed.
- Revitalize your online presence.
We’ll assume you have a website, a necessary tool in this day and age. As you work at home, use this time to take a deep dive into whether or not your website is helping you achieve your goals. Maybe now is a good time to get a makeover—not only to refresh your online look, but to make your site more functional for your customers. Does it need to be more interactive? This of course depends on the type of business you have. Let’s say your business is financial planning. This is a perfect time to set up an online chat capability, as customers are stuck at home and may have questions about retirement or loans they’ve always wanted to get.
- Keep in touch with your customers.
If they can’t visit you in person, think of ways to keep your business on your customers’ radar. For example, if you are a flooring company, you could set up online tutorials, (video blogs), to show how to do different DIY projects around the house. If you do physical therapy, show people how to do different exercises using things around the house. A law firm might do a “Legal Tip of the Day” as it pertains to the pandemic.
- Use a mailing list to update customers.
If you haven’t already signed up with an email service, such as MailChimp, consider doing so to send your customers updates and even special online promotions. If you sell products, you could offer deals to encourage more online purchases.
- Consistently blog!
Not only does this keep your website relevant in search engines, but will drive traffic to your site, keeping you on your customers’ radar at a time when you really need it. Promote new information with links to your blog through as many social media platforms as you can. Of course, choose social media that most closely aligns with your target consumers.
- Promote yourself.
If you’re in a business that depends on leaving the house, such as real estate, presenting new properties on your website may not be as effective during this time. So try using this time to talk about yourself—how long you’ve been active in the community, how much you know about the area, what your company mission is, and awards you’ve won. Remind customers about how great you are!
During this time of coronavirus, everyone is migrating online in nearly every aspect of their lives. This could be an opportunity for you to expand your online presence, bringing your customers to you in ways you hadn’t imagined.
To ensure your online brand is as strong and impactful as it can be, you need an expert web development company like Your Page Today in your corner. Higher traffic, repeat customers, and online blogs that provide relevant information—we do it all. Talk to us today to get started.