A blog is in essence a type of online “journal” — and an interactive one at that. You can create a blog about practically anything under the sun, from diets and fitness to music and TV to scholarly subjects such as history and literature. Blogs also serve a variety of purposes — some are for those who simply want to remain “in the know” about a particular subject, while others are part of business sites; customers can come here to find out what others think about a product that they wish to buy or to share information about their experiences with those products.

Blogs are a huge factor in not only maintaining your search engine ranking but also boosting them over time. Content is king, without new fresh content on being put on your website on a regular basis your search rankings will gradually fall and your competition will take over in your place.

This article will be specifically about five steps that you can take in order to create the kind of blog that everybody will like.

Step 1: Find a niche for your blog.

You are looking for something unique about your blog, something that will make it stand apart from all others. Most especially, you want it to contrast in some way with others that serve the same purpose or deal with the same subject. You may want to approach an old subject from a new angle, for instance, or deal with a very specific subtopic thereof.

Step 2: Have a definite target audience in mind.

Like a merchant selling a product or service, the blogger needs to know what segment of the population he expects to read and post to his or her blog. What is their age group? their residence? their job? What interests them? Most important, why would they want to come to your blog?

Step 3: Make the title precise and use keywords.

SEO is as important for the blogger as it is for the online merchant. Using important keywords in your title will increase the chances of your blog being encountered as a result of a Web search.

Step 4: Make sure that the information you provide is accurate.

Nothing can be more embarrassing for a blogger than to post a piece of information on a blog, only to find out that it is not true. You can lose followers this way. Check and double-check to make sure that your source is reputable.

Step 5: Market your blog.

Share your blog on social media venues and link back to your blog. Give links to sites related to your blog and use RSS (rich site summary) feed, whereby users can search for relevant information over a wide range of content.

Bonus: Add a call to action on your blog, so that you give the opportunity for them to learn more about a product or service, or call you for more information, never pass up the chance to convert a visitor to your blog into a lead! Here is an example!

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