Welcome to the Geek Glossary

Search Engine Optimization, or SEO, is the process of tailoring web content to ensure that it ranks highly in the results returned on popular search engines. By populating their websites with optimized content, website owners hope to capture views and, in doing so, sell their products or make advertising space on their websites more valuable.
Search Engine Marketing, or SEM, is a modern marketing technique that utilizes the power of internet visibility. This type of marketing refers the process of increasing a webpages visibility on the internet and, in doing so, increasing the likelihood that consumers organically happen upon the product featured, or the ads place, on this site.
Call to Action. A Call to Action is intended to get your web site visitor to perform an action in order to convert that visitor to a lead. For instance, filling out a contact form for an interest in a particular service or product.
Content Targeted Ads, or CTCs, are internet ads that are selected for inclusion on webpages because they relate to the content of the webpages on which they are placed. A CTC found on a webpage that features a story about a hiking adventure may feature hiking boots, for example, as the viewer of this webpage would likely be interested in this product.
The Search Engine Results Page, or SERP, is the page that comes up after the completion of an internet search. This is the page on which those seeking to search engine optimize their content want to rank highly, as a high ranking on this page will translate to more site visitors.
The Page Rank, or PR, of a site refers to how highly that page ranks on the search engine results page. Companies attempting to search engine optimize their pages seek to increase the page ranks, as the more highly the page ranks, the more likely an internet searcher is to happen upon the page. Because increasing PR is so vital to SEM success, this is one of the most commonly used SEO acronyms.
Search Engine Positioning, or SEP, is essentially the same as page rank. This term simply refers to where a page rests in on the search engine results page. Generally, the higher up in the results a page rests the better it will capture internet users’ attentions.
A Free for All, or FFA, site is a site that simply features an array of clickable links but nothing else of any value. When SEO first came into vogue, some sought to increase their webpages’ visibility by filling them with links and then use these newly visible webpage as places to put advertisements that would then generate money. Recognizing the uselessness of these FFA sites, search engines now automatically avoid returning these pages high in the page rankings.
In Bound Link, or IBL, refers to links from other webpages that go to a webpage. One of the factors search engines take into consideration when determining how highly to rank pages is how many in bound links there are to that page. The idea behind taking in bound links into consideration is that pages that are often linked to are inherently of more value than those that are not linked to.
A permanent redirecting of an old web site to a new web site.
A trusted site, or the amount of trust that a web site is given credit for in a search for the relevancy / v’s the content of the web site to the keywords being used in a search query. Wikipedia is an example of an authority site.
A free program offered by Google (called Google Analytics) which assists in gathering statistical data about a websites performance.
Anchor text is the visible text for any given hyperlink. Search engines view anchor text as keywords after reviewing the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common, thus giving the link more authority, and higher ranking.
Links from one web site page pointing to another web site or page. Also called inbound links or IBLs. (or inbound links)
The use of unaccepted/NON-allowed SEO practices in order to get higher search engine rankings. To learn more about white hat SEO and black hat SEO click here. The practice of Black hat seo often times leads to the banning of a web site from search engines or lowered overall rankings.
Blogs are often times written by one person and are updated on a regular basis. Blogs usually surround a particular topic. Learn more about our blogging services here!

Blogging is a great way to share information and learn about various topics thus making blogging a great way to become an “authority” on a number of keyword phrases which in turn helps boost your SEO rankings.

The percentage of visitors who enter a web site and then leave it without viewing any other pages. Typically you do not want a visitor to bounce.
Through strategic research, a buyer persona is a fictional character that depicts your ideal customer. Learn more about Buyer Personas here
Cloaking is when a different web page is shown to a search engine crawler or spider. This is typically done by spammers. Cloaking is technique of serving a different page to a search engine spider than what a human visitor actually sees. This technique is abused by spammers for the use of keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning. This would be considered a “Black hat SEO tactic”.
Web traffic that fulfills a pre-established goal, such as making an online purchase or filling out a lead form, etc. Webmasters measure conversion rates to judge the effectiveness (and ROI) of web site marketing and SEO.
Also known as a gateway page. A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings. Using a doorway page is a violation of the Terms Of Service of most search engines and could be grounds for getting banned.
The name “Google Dance” was in the past used to describe the period that a major index update of the Google search engine are being performed. These major Google index updates occurred on average every 36 days or 10 times per year. When the update is being performed it changes how a web site is indexed (or cashed in to the search engine) and this makes web site rankings fluctuate or dance around. Since August 2003, the Google Dance is no more. Or rather it has become much less dramatic. Google now performs updates on a weekly basis, with most movement occurring on Mondays. These ongoing updates feature mostly minor algorithm and index updates. But now sites are dancing around in the rankings a lot more often. So don’t get too stuck on your rankings, they will change …often.
Google PageRank™ is a numeric value that represents how important a page is on the world wide web.
Words that are used by search engines to determine the topic of a given web page.
How often a keyword or keyword phrase is used on a given web page.
keyword stuffing refers to the addition of a multitude of the same keywords to a web page. The words are added for the ‘benefit’ of search engines and not human visitors. This is a form of Black Hat SEO, not a good practice unless you plan to get banned for search engines rather than rank high on them.
A landing page is a keyword and content rich page central focused around a particular topic, product or conversion goal.
An image, video, etc. that is passed electronically from one Internet user to another. Usually they are hilarious!
Here are a couple just for the fun of it:

meme1 meme2 meme3

HTML tags that are in the background of a web page used for descriptive information that page. Meta tags help a search engine identify the purpose and topic of a given web page. Common meta data include a web page’s title, description and keyword listing.
Identical or duplicate content / website (or page). Mirrors are commonly used in to get rankings for different keywords/keyphrases. The use of a mirror site is considered black hat SEO tactics (its cheating) and search engines frown upon this to the point of removing your rankings or even banning your web site from their database. Now a days, cuplicate is a HUGE NO and can get you banned from search engines. Not to mention that if you copy content from another site its ILLEGAL! Yea …don’t do that.
To rank organically is the art of optimizing your web site to be visible and ultimately ranked on search engines by means of an organic method, or natural selection.
Web site database like Google.com, yahoo.com or ask.com whose function is to help its end users find content on web sites that is relevant to any given search query.

Examples of Popular Search Engines Include:

Also known as a crawler or a bot (or robot). Spiders are software programs that scan through the internet ion a daily basis. They vary in purpose from indexing web pages for search engines to harvesting email addresses for spammers.
An introductory page to a web site ( the first page seen) typically is heavy in graphics and light in content. Meant for attention grabbing purposes only. Not highly recommended for the value of SEO but will not hurt your SEO ranking either.
A website whose content is fixed/static (does not change or has to be manually updated by the web site owner). The opposite of a static web site would be a dynamic web site.
A meta tag that determines the “title” of a web page. The title is what shows up in the top blue bar of your browser. It is also the hyperlink that shows in search engine results listings and is treated as very important keywords for any give web page. Title tags should always be unique on each page of a web site and should contain the most important keywords pertaining to the content of the page.
The use of accepted/allowed SEO practices in order to get higher search engine rankings. To learn more about white hat SEO and black hat SEO click here