Search Engine Optimization

Top Marketing Trends That Will Dominate 2018

Just as offline marketing has trends that it follows so does the online marketing community. One of the most important aspects of online marketing is content, this dominating factor is carrying forward in 2018 and beyond. This blog post will cover the top marketing trends that will dominate the internet this coming year and what ones you should be focused […]

October 25th, 2017|

Blogging Vs. Podcasting

To Podcast or Not To Podcast—What’s Best for Your Brand

Lately there’s more and more buzz about podcasting. Since 2013, there’s been a 75% increase in the number of listeners to podcasts—64% of them are heard on smartphones or tablets. The reason for the increase is partially due to these devices, because now people don’t have to sit in front of […]

July 13th, 2016|

How to Build a Winning Web Marketing Strategy

5 Ways to Online Success!

About two years ago, Forbes predicted the following top trends would dominate the Internet landscape by now. Take a look, and see that these have stood the test of time:

websites
e-newsletters
social media
videos
articles on other websites

As you can see, all of these play a vital role in your overall marketing strategy. A successful marketing campaign incorporates all […]

May 16th, 2016|

How to Build a Following Online

Use the Internet to increase your audience AND your sales

Whether you write books, play in a band, sell your art at craft shows, you can harness the power of the web to build your brand and ultimately increase your revenue.

Who says you have to be a starving artist?

First, it’s worth the investment up-front to have a polished, professional website, […]

March 25th, 2016|

Should YOU Outsource Your Online Marketing?

Every minute you’re losing customers.

Online marketing is an essential part of your business. If you’re not outsourcing, chances are you’re trying a do-it-yourself approach with a website template. And while you’re busy working on your business, you’re missing online customers every day.

The question is: Should you try to do it all yourself or outsource to marketing professionals? To make this […]

February 15th, 2016|

The Art of Mastering Great Online Content

The Best Guidelines for Engaging an Audience

Is your online content a hit or a miss? Remember, content should be natural, conversational. The real art is managing the SEO essentials to get your content noticed in search engines, while writing to engage a reader. If you can’t hire professionals who do this every day, then follow our guidelines to help you […]

February 8th, 2016|

How to Increase Customer Loyalty

4 Ways to Become a Beloved Brand

If you do your homework, you know that the brands that succeed do more than watch the bottom line. Increasing customer loyalty is the best way to increase sales. You want your target audience to return and recommend you to everyone they know.

How do you generate that kind of loyalty? Again, this is a […]

February 1st, 2016|

What Social Media IS and What it ISN’T

How to Use Social Media Effectively

The best way to understand social media is to first understand what it ISN’T.

Social media is NOT for self-promotion. It IS for interacting with your customers and piquing their interest. It’s also an excellent vehicle to address their concerns. You don’t want to be one of those companies that hammer people to death with the […]

January 25th, 2016|

The Top 7 Web Marketing Trends in 2016

A new year means new opportunities to grow your business.

It’s a new year, which means you’ll want to know the latest trends that could impact your web marketing efforts.

1. Videos

With Google’s ownership of YouTube, it’s not surprising that we’re seeing more video ads and visual content than ever. Google was behind Yahoo! and Bing in including video-based advertisements in its […]

January 22nd, 2016|

Influencer Marketing

The Secrets of Standing Out in a Crowded Marketplace

The Internet is saturated with content all jockeying for a position where the most eyeballs will see it. It’s hard to stand out from the crowd. That’s why you want to reach an influential blogger. One positive blog that goes out to thousands of followers could really boost your business’s sales, […]

January 15th, 2016|