Some people deem writing to be one of the simplest things to do. They that even a high school student can do it. After all they are used to writing an essay paper. But if you’ve been in the business and marketing world long enough, and then it wouldn’t come as a surprise to you that blogging is now the […]
To Podcast or Not To Podcast—What’s Best for Your Brand
Lately there’s more and more buzz about podcasting. Since 2013, there’s been a 75% increase in the number of listeners to podcasts—64% of them are heard on smartphones or tablets. The reason for the increase is partially due to these devices, because now people don’t have to sit in front of […]
5 Ways to Online Success!
About two years ago, Forbes predicted the following top trends would dominate the Internet landscape by now. Take a look, and see that these have stood the test of time:
websites
e-newsletters
social media
videos
articles on other websites
As you can see, all of these play a vital role in your overall marketing strategy. A successful marketing campaign incorporates all […]
Use the Internet to increase your audience AND your sales
Whether you write books, play in a band, sell your art at craft shows, you can harness the power of the web to build your brand and ultimately increase your revenue.
Who says you have to be a starving artist?
First, it’s worth the investment up-front to have a polished, professional website, […]
How Your Blog Can Make You More Successful
What is a blog?
Think of a blog like an editorial column written either by you or a ghost writer for you, that shares your perspective on aspects of your industry and/or reveals your personality. It’s frequently updated, so that visitors will want to return AND so search engines will give you a high […]
In the film, Words and Pictures, two school teachers have a debate about which is more powerful—words or pictures. When looking at online content, it’s important not only to use both, but to use them in a way that’s most effective.
There’s great web content and there’s content that gets results. How do you know which kind of content you have?
WHAT […]
Every minute you’re losing customers.
Online marketing is an essential part of your business. If you’re not outsourcing, chances are you’re trying a do-it-yourself approach with a website template. And while you’re busy working on your business, you’re missing online customers every day.
The question is: Should you try to do it all yourself or outsource to marketing professionals? To make this […]
The Best Guidelines for Engaging an Audience
Is your online content a hit or a miss? Remember, content should be natural, conversational. The real art is managing the SEO essentials to get your content noticed in search engines, while writing to engage a reader. If you can’t hire professionals who do this every day, then follow our guidelines to help you […]
4 Ways to Become a Beloved Brand
If you do your homework, you know that the brands that succeed do more than watch the bottom line. Increasing customer loyalty is the best way to increase sales. You want your target audience to return and recommend you to everyone they know.
How do you generate that kind of loyalty? Again, this is a […]
How to Use Social Media Effectively
The best way to understand social media is to first understand what it ISN’T.
Social media is NOT for self-promotion. It IS for interacting with your customers and piquing their interest. It’s also an excellent vehicle to address their concerns. You don’t want to be one of those companies that hammer people to death with the […]
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