Some people deem writing to be one of the simplest things to do. They that even a high school student can do it. After all they are used to writing an essay paper. But if you’ve been in the business and marketing world long enough, and then it wouldn’t come as a surprise to you that blogging is now the […]
To Podcast or Not To Podcast—What’s Best for Your Brand
Lately there’s more and more buzz about podcasting. Since 2013, there’s been a 75% increase in the number of listeners to podcasts—64% of them are heard on smartphones or tablets. The reason for the increase is partially due to these devices, because now people don’t have to sit in front of […]
In the film, Words and Pictures, two school teachers have a debate about which is more powerful—words or pictures. When looking at online content, it’s important not only to use both, but to use them in a way that’s most effective.
There’s great web content and there’s content that gets results. How do you know which kind of content you have?
The Best Guidelines for Engaging an Audience
Is your online content a hit or a miss? Remember, content should be natural, conversational. The real art is managing the SEO essentials to get your content noticed in search engines, while writing to engage a reader. If you can’t hire professionals who do this every day, then follow our guidelines to help you […]
4 Ways to Become a Beloved Brand
If you do your homework, you know that the brands that succeed do more than watch the bottom line. Increasing customer loyalty is the best way to increase sales. You want your target audience to return and recommend you to everyone they know.
How do you generate that kind of loyalty? Again, this is a […]