Some people deem writing to be one of the simplest things to do. They that even a high school student can do it. After all they are used to writing an essay paper. But if you’ve been in the business and marketing world long enough, and then it wouldn’t come as a surprise to you that blogging is now the new marketing.
In the old days, businessmen would pay advertising firms to put up posters, billboards, flyers, and the like. Print ads still are a good way to spread a company brand, but nowadays, the most effective way is blogging.
Some people are really focused on their smartphones and tablets, even when they are outside. Yeah, sure they might notice the posters that you put up, but the thing is you have a better chance of getting noticed when you’re online. Why? You get to say all the things you have to say about your company whereas, in printed ads, you can only hope to place a few images and a catch phrase.
When you want to move forward with your business, figuring out whether you want to start a business blog or not wouldn’t be a mystery. Even so, not every company that goes into the blogging industry thrives. It can be a bit scary, but not if you’ve already allocated the resources to do so.
“How to create a blog” is a no-brainer question, but the more challenging task is how you’re going to create a blog that people will actually read. Web traffic is nothing if all the people that come to your blog won’t be reading your stuff anyway.
As tempting as it is to start your blog now, it’d be better for you to read this article through and through first before deciding which steps to take next. This article will be providing you with the questions you need to ask yourself to prepare your business blog. Let’s answer them first, and then after that, you can start to do whatever you want with your blog.
- What should my blog goals be?
A business blog is like a vacuum. It sucks up a lot from you, but instead of sucking dirt and sand, it sucks up your time, effort, energy, and capital. So, before you start throwing money on this monster, you should make sure that you’ve already unleashed everything it needs to keep the blog going. How do you do that if you don’t even know what your blog goal should be? That should be the first on your list: figuring out what you’re trying to accomplish in your blog.
Here are some blog goal suggestions:
- Spread brand identity and uniqueness
- Tell customer stories that are worth sharing
- Build an email list
- Capture media attention
- Attract industry talents
- Connect with customers
- To gather customer feedback
- Distinguish yourself from other competitors
It’s also important to note the S.M.A.R.T principle when formulating goals for your blog, meaning your goals should be specific, measurable, attainable, relevant, and timely.
- Who wants to read my blog?
It’s important to know who’d want to read your blog because they’re going to be your guide to finding out what kind of content your site should have. There’s more to business blogging than merely owning a live website with a few content in it. It’s more about making sure that your customers are engaged.
No matter the kind of goals you’ve made for your blog, it will still somehow fall under customer engagement. If you want to tell customer stories on your blog, it’s not like you can write about their negative experiences. With that, you’ll need to keep them engaged. If you aim to build an email list through your blog, and then you should make sure that your customer is happy wither with your product or with your blog. It’s the only way you’ll ever get them to sign up for emails.
- How often do we need to post?
There are some thriving blogs like Mashable that posts 3-5 articles per day, but the good news is that we really don’t have to.
The key to successful business blogs is not the frequency but rather the value of the content we post.
If you write a longer post and then that one post can suffice for the whole day.
- How long should the post be?
If you’re a rock star and your audience demands it, and then you can probably get away with 50-word posts, but if not you’re going to have to put some length to it.
It’s true that people shy away from long blog posts. It mostly has something to do with their busy schedules. They don’t have the luxury of time to waste time, you know? But if you were to write rich and long content, and then that wouldn’t be a big deal.
You’ll have more luck expanding your audience if you have meaty posts that are between 1,000 – 1,500 words. Here’s why:
- Longer posts encourage people to stay longer on your site and thus promote trust.
- Longer posts get more backlinks
- Longer posts get more shares
- What should I post?
Ah, the million dollar question. If you find yourself staring blankly at the word processor, and then you’re not alone. We all feel the same way.
I know you’re hoping to post one content that’ll turn your whole career upside down, the once content that’ll make you millions of dollars, but before you entertain more big thoughts, you better start at the bottom first.
Trust me, we all want to make it to the top the fastest way that we can, but if we keep on thinking this way, and then we’ll never accomplish anything. Everything has to start small. With that, your business blog has to smart small too. Let’s go back to your blog goals. Try to recall the things that you listed down for your blog goals. Why? Well, it’s because those are the things that you have to consider when deciding on a topic to write about. For example, if you want to build an email list, and then it’s probably a good idea to start with a few how-to articles regarding your service or product. Giving solutions to their problems regarding your product is a sure way to get conversions.
Joe Baldwin is a native US resident & professional Article writer for essaylook.com. He studied English literature and creative writing. He has experience with online web content including blogs, web page content, news, public relations, press releases, and long form sales and industrial presentations.